Sökresultat för: John Doorley
Rethinking Reputation (Inbunden)
avFraser P. Seitel, John Doorley
ISBN: 9780230338333 - UTGIVEN: 201208Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless start-up. In Rethinking Reptutation, public relations gu[...]
Reputation Management (Pocket)
avJohn Doorley, Helio Fred Garcia
ISBN: 9780415801850 - UTGIVEN: 2010-12-08A how-to guide for professionals and students in public relations and corporate communication. It rests on the premise that reputation can be measured, monitored, and managed. It provides field-tested, practical solutions to corporate reputation problems such as leaked memos, unfair treatment by the[...]
